I made a fictional ad for EAHOMS (earnestly a heart on my sleeve), which featured in the Basel edition of If zine. We used AI to render my designs and capture the somewhat sinister aspects of this tech. It promises connection, but there is a surveillance aspect of it, a self-optimisation aspect of it and an individualist aspect of it , all under the umbrella of capitalism and how genuine human desires can be hijacked by dull Silicon Valley imaginings.

Above is the advertisement as it appeared in If zine, and below are the iterations I worked through to get there with help from Dana and the editorial team.


